Yes, “the outdoor life” in 1979 somehow meant a two-tone boat-sized coupé with colossal overhangs and less off-road ability than your grandmother, slathered in white vinyl, designed by Bill Blass, described on his website as “the first to blend the simplicity and practicality of sportswear with the elegance of the New York City elite.” I think it’s fair to say that, for car marketing at least, the definition of “outdoor life” has changed substantially. These were cars designed to mimic greek architecture, and drove similarly. Unlike today’s cars masquerading as off-road vehicles thing, or Dodge’s whole “too bad Ed Hardy stuff isn’t popular anymore b/c man we’d soo be all over that!” ethos.
